About

Because Zzzleepy's core product was going to be an iPhone application, it was paramount that their indentity made them stand out from the sea of all the other applications already out there.

Luckily, we'd been blessed with a fun name to work with, so it wasn't long before we started exploring the sleeping aspect of a possible identity. Initially the brief was to develop a mascot for the brand, and once the words "all-seeing" were mentioned, we knew we were onto something with the owl identity.

We've currently created business stationery and the logo for Zzzleepy, but lots more will be coming in the future.